About me.

“Thoughts that can be seen”.

A creatively curious mind with a passion for turning ideas into visible, tangible experiences — this philosophy has guided me throughout my career.

I've applied it to brands like Dettol, Coca-Cola, Future Group, Airbus, Fabindia, Michelin, Rajnigandha, Chupa Chups, Pizza Hut, Indian Express, Suzuki, and IFB — helping shape impactful campaigns.
From the birth of a strategy to the insight, the idea, the medium, and finally the execution, I’ve helped craft storytelling that connects brands with their audiences in meaningful ways.